Stanford Marketing Group @smg_stanford students are hard at work on client projects – go teams! Great leadership by @tiffanyshanli
RT @techcrunch: Want To Build A Startup? Entrepreneurs & App Developers Are Going B2B http://tcrn.ch/xjyuby by @ripemp
Watching my kids play…reminder that we’re all born creative geniuses. Just gets buried as we go along. Regress a little and find it again.
What I like about Tina Seelig’s new book on creativity, Ingenious, is that it lays out a framework for how to think about and promote creativity within yourself or others. It also discusses external factors that help or hinder creativity, including the ecosystem around you. Plus I love her writing and examples. Check out her presentations online – she’s a great speaker as well.
Creativity, especially creative problem solving, are essential ingredients for strategy and marketing. Get her book and enjoy!
Congrats ProCom Consulting – Nice ex. of co. positioning as Go-To in target mkt by demo’ing deep expertise and focus http://ow.ly/8vXCJ
See para 1-2: Why Huntsman lost = marketing lesson for co’s. Differentiation has to be big/obvious. Me-Toos always lose. http://ow.ly/8vXnQ