Best Candidates for Market Dominance

I’ve been doing B2B market dominance strategy and execution for (gulp) 25 years now, and I’ve seen a pattern in the types of companies that are good candidates for market dominance and those that will never get there without an “attitude adjustment.”  Ditto for the executive leadership.  I’ve found that the best candidates for market dominance share certain characteristics. Take a little look in the mirror to see where you stand.

 Best Candidate Companies for Market Dominancewe-choose-to-go-to-the-moon

  • Seeking high growth
  • Intent on creating dominant market position
  • Fighting increased competition and shrinking margins and/or are intent on achieving higher margins
  • Provide services in rapidly-changing environments (industry, technical, business)
  • Forward-thinking, progressive
  • Results-oriented, action-oriented, have a sense of urgency
  • Have smart people, a “team” culture, quality orientation

Best Candidate Individuals for Leading a Company to Market Dominance

  • Visionary leaders
  • Accountable for strategic results
  • Responsible for growing the business
    • Increased revenues
    • Increased profits
    • Market penetration
    • Identification and penetration of markets
  • Focused on the Future
    • Long-term vision
    • Long-term positioning
    • Long-term client value
    • Getting from “where we are” to “where we want to be”
  • Results-oriented, action-oriented, have a sense of urgency

Think through whether your company and executive leadership seem to possess these characteristics. If so, you are great candidates for pursuing market dominance. If not, you have work to do.

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