Who’s On First?

I’m about to recommend an article. Marketers and designers: Print it and bring it to your meetings with each other.

abott and costello whos on first

The other day I was interviewing a creative director and, once again, felt like I was part of an Abbott and Costello “Who’s on First” comedy routine.

It seems that whenever marketers, designers and even operations executives and VCs start throwing buzzwords around, like “branding” and “identity,” we get each other completely twisted up. Our lexicons contain the same words, but we use them to mean very different things. One of my biggest peeves is the way “brand” as a term gets abused and confused. We think we’re in sync when we aren’t. And we think we aren’t in sync when we are. That’s why I was excited to run across this fabulous article on the Creative Market blog, “Designing a Brand Identity.” It offers a very simple, clear explanation of the distinctions between “brand” and “identity,” for example. From now on, I’m going to distribute this before meetings to make sure we’re all on the same page and speaking the same language. Check it out. You may find it useful.

Creative Market Blog Identity article screenshot


1 thought on “Who’s On First?

  1. Pingback: Branding = Substance + Style | Be the Go-To, Not a Me-Too

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s