It’s been awhile since I’ve posted, and some things have evolved since then. As an updated summary of what a Go-To does differently (the series I last published), I have an Infographic to offer, with an eBook to soon follow.
Tip: For daily inspiration, print the infographic on legal-size (8-1/2×14″) paper as a poster for your office – and please do share.
This is a follow-up to my previous post and infographic, “Twelve Reasons It’s Better to Be the Go-To Than a Me-Too.” As it illustrates, achieving market dominance as the differentiated Go-To in one’s market offers lots of advantages. I thought it would be fun to provide a follow-up with some well-known names that people in tech can relate to, though there are many, many more out there. Though all of these serve a variety of markets now, they all started with a laser focus on one core offering, establishing market leadership before branching into other areas. Once again, enjoy and share. Better yet, send me your own examples of Go-To companies.
Market dominance simply means becoming the Go-To brand for a particular market need and being so superior at solving that market problem that you are able to command premium prices, work with premium customers, and hire premium people. Any company, no matter its size, can pursue it. Your goal is to get people to seek you out and have them so firmly believe in your ability to make a unique contribution that they will pay you whatever it takes.
The alternative is to be a me-too that has to scrape for business and compete on price.
There are at least twelve reasons it’s better to be the Go-To, and I’m sure you can think of even more. Enjoy the infographic and pass it along…