Now and start your journey toward winning your
space race as the Go-To!
Find out how to achieve sustainable differentiation and profitable growth as the Go-To in your market!
Clear, sustainable differentiation is the key to long-term, profitable growth in competitive markets. Here, Theresa is offering a straightforward, four-part plan for getting there. All you have to do is implement it.
Senior Fellow, The Aspen Institute, and past or present board member at Netflix, LinkedIn, Workday, Expedia, FICO, OpenTable, and others
Learn how to stop competing on price and leaving money on the table. Finally, there’s a book that offers a simple path to higher revenues and gross margins.
Silicon Valley thought leader and author, The Four Steps to the Epiphany
I’ve personally learned so much from Theresa about how to achieve and sustain differentiation and market leadership, and I am so glad that she is sharing her vast wisdom on strategy with the world.
Professor of the Practice, Stanford University, and author, What I Wish I Knew When I Was 20
In today’s fast-changing world, strategic planning must happen on a daily basis and be a core skill and language that everyone in your organization shares. Theresa’s Apollo Method for Market Dominance builds on what we did together at Accenture and will provide a foundation for your collective pursuit of sustainable market leadership.
Founder and former Global Managing Partner, Communications Industry Group, Accenture
Theresa’s book is a goldmine of advice and practical techniques written by a strategy and marketing guru. It should be required reading for all executives and their teams responsible for profitable growth.
Founder of legendary Silicon Valley digital branding agency, 1185 Design
In her timely, highly readable new book, Theresa shares a proven, actionable approach that can help every member of your organization participate in establishing your company as the Go-To brand.
Author, Serve to Lead
Using illuminating stories from The Apollo Space program, Accenture, Disney, Apple, Tesla, Amazon and others, Theresa shares her framework for establishing sustainable market leadership. Business leaders will appreciate her spot-on insights, fun writing style and focus on results.
Coauthor, Sales 2.0 and Next Era Selling
Theresa mashes business case studies and personal anecdotes into engaging lessons about how to distinguish your brand, add value to your offerings, and earn financial rewards. This book offers turn-by-turn insights to help you reach your business goals.
Silicon Valley startup board member and former Associate Editor, Fortune Magazine
THERESA M. LĪNA has over twenty years of experience as a recognized Silicon Valley thought leader and strategist. She is the CEO of Līna Group, Inc., which specializes in market dominance strategy, and has been involved at Stanford University since 2006. Theresa’s engaging and entertaining presentation style makes her a popular speaker and workshop leader on strategy, market leadership, and innovation.
Her expertise comes from extensive firsthand experience and research. She has served as chief strategy and marketing officer for several technology startups, has advised hundreds of companies, and began her career at Accenture, where she helped found, lead, and grow the firm’s communications industry group, now a multibillion-dollar business unit.
If your company (or you as a sole proprietor) operate in a competitive market, you likely face a big challenge: When companies aren’t differentiated in a very clear and obvious way that ties to results, they are forced to compete on price, which leads to declining profits. This prevents them from investing in innovation and growth. It may even put them out of business.
Instead, every company should stand out as the recognized Go-To for its ability to solve a common, critical market problem in a unique, exceptionally effective way. This sets the company apart and converts it from a commodity to a rare, sought-after resource for which customers are willing to pay a premium.
The Apollo Method for Market Dominance™ can guide you on this journey to market leadership. It is a step-by-step strategic framework for becoming invaluable to customers and hard to imitate. It uses the Apollo space program as a metaphor, because many of the key success factors for achieving John F. Kennedy’s vision of dominance in space through a lunar landing also apply to a company that wants win its own market space race.
Get the details in the book, Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It.
Your One-Page Flight Plan
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